Our Story

KOUREE was born from a simple belief:
That life is precious – and so are you. that every lesson - the highs, the lows, and all the beautiful in-betweens is what makes your story beautiful. And that falling in love with your life – as it is, and as it's becoming – is the true treasure.

WATCH OUR STORY

OUR MISSION?

To help you build a life to treasure – one charm at a time. Celebrating your journey – and honouring your most important moments, mistakes, milestones & memories.

OUR VALUES ARE OUR GUIDING STARS:

CELEBRATION

Your life is a gift, and it deserves to be celebrated.

We want to inspire a deeper appreciation for all the moments in your life — the good, the bad, and the ugly (and we know it can get ugly!) — because all of those moments inform your unique journey through life and shape you into the person you are today. Our charms honour joy, heartbreak, grief, love… all of it. Because all of life’s ups and downs are worth celebrating, even if it doesn’t always feel like it.

CONNECTION

It’s so much bigger than bling.

Our charms are not only an opportunity to showcase your own style, opinions, and accomplishments, but also an opportunity to connect around shared values and experiences. We’re committed to going beyond the realm of jewellery to create a diverse, inclusive space for people from all walks of life to ask questions, have tough conversations, learn, share, and grow together.

CURIOSITY

Asking powerful questions. Discovering transformative answers.

We want to evolve as a society and as individuals. And that requires embracing our curiosity. We’re all about asking the hard questions, connecting across cultures and generations, channeling our most imaginative selves, and listening more than we talk (which can be hard sometimes!). We have a thirst for knowledge — we love reading books and hearing from engaging speakers and learning from people who have vastly different life experiences than our own — comfort zones be damned!

CHIC CRAFTSMANSHIP

What goes into a piece is just as important as how it looks.

Each kouree signature square charm is sustainably crafted from high-quality, ethically sourced materials. We carefully curate not only our designs, metals, and stones, but the meaning behind them. Each charm features delicate etching or semi-precious and precious stones carefully chosen to honour the rich story of your life, for jewellery that is as beautiful as it is meaningful.

“My hope is that KOUREE becomes a reminder to FALL IN LOVE WITH YOUR LIFE, OVER AND OVER AGAIN – just as it’s helped me do.”

Blue Wilson
Founder & CEO of KOUREE

KOUREE WORLD

Blog

Welcome to the World of KOUREE!

A space where it’s totally normal to chat about our deepest dreams and desires. Where we support each other through life’s biggest milestones. Where we can’t wait to share our...
Blog

A note from our Founder, Blue Wilson

HIII! I don’t know about you, but sometimes I get stuck in my head and forget to actually live my life – to be present, look up, breathe it in,...
Blog

SHE LET GO: The Art of Releasing What’s Not Meant for You

There’s a quiet kind of courage in letting go. Not the dramatic kind. Not the “burn it all down” kind. The soft kind. The “I love myself too much to carry this anymore”...

HANDCRAFTED LUXURY THAT LASTS

Crafted from the finest materials in small batches by expert partners. For extra peace of mind, every piece is covered by our two-year warranty.
PREMIUM GLOBAL SERVICE

We ship express and signed for, worldwide, with our trusted carriers — so you can send treasure, everywhere.
And if you ever need us, our client care team is here for you — whenever you need us.
GIFT-WORTHY, EVEN IF IT'S FOR YOU

Our signature packaging makes every delivery feel like a little celebration.
FEMALE FOUNDED & INDEPENDENT

You’re supporting a purpose-led business with a big heart and bold ambition.

HANDCRAFTED LUXURY THAT LASTS

Crafted from the finest materials in small batches by expert partners. For extra peace of mind, every piece is covered by our two-year warranty.

PREMIUM GLOBAL SERVICE

We ship express and signed for, worldwide, with our trusted carriers — so you can send treasure, everywhere.
And if you ever need us, our client care team is here for you — whenever you need us.

GIFT-WORTHY, EVEN IF IT'S FOR YOU

Our signature packaging makes every delivery feel like a little celebration.

FEMALE FOUNDED & INDEPENDENT

You’re supporting a purpose-led business with a big heart and bold ambition.

SHOP ALL

BUILD a LIFE to TREASURE

KOUREE was born from a simple belief:
That life is precious – and so are you. that every lesson - the highs, the lows, and all the beautiful in-betweens is what makes your story beautiful. And that falling in love with your life – as it is, and as it's becoming – is the true treasure.

WATCH OUR STORY

To help you build a life to treasure – one charm at a time. Celebrating your journey – and honouring your most important moments, mistakes, milestones & memories.

OUR VALUES ARE OUR GUIDING STARS:

CELEBRATION

Your life is a gift, and it deserves to be celebrated.

CONNECTION

It’s so much bigger than bling.

CURIOSITY

Asking powerful questions. Discovering transformative answers.

CHIC CRAFTSMANSHIP

What goes into a piece is just as important as how it looks.

“My hope is that KOUREE becomes a reminder to FALL IN LOVE WITH YOUR LIFE, OVER AND OVER AGAIN – just as it’s helped me do.”

KOUREE WORLD

Welcome to the World of KOUREE!

A note from our Founder, Blue Wilson

SHE LET GO: The Art of Releasing What’s Not Meant for You

FALL in LOVE with YOUR LIFE, OVER and OVER AGAIN

Have an account?

SHOP ALL

BUILD a LIFE to TREASURE

KOUREE was born from a simple belief: That life is precious – and so are you. that every lesson - the highs, the lows, and all the beautiful in-betweens is what makes your story beautiful. And that falling in love with your life – as it is, and as it's becoming – is the true treasure.

WATCH OUR STORY

To help you build a life to treasure – one charm at a time. Celebrating your journey – and honouring your most important moments, mistakes, milestones & memories.

OUR VALUES ARE OUR GUIDING STARS:

CELEBRATION

Your life is a gift, and it deserves to be celebrated.

CONNECTION

It’s so much bigger than bling.

CURIOSITY

Asking powerful questions. Discovering transformative answers.

CHIC CRAFTSMANSHIP

What goes into a piece is just as important as how it looks.

“My hope is that KOUREE becomes a reminder to FALL IN LOVE WITH YOUR LIFE, OVER AND OVER AGAIN – just as it’s helped me do.”

KOUREE WORLD

EARLY ACCESS. FIRST LOOKS. BEAUTIFUL REMINDERS.

EARLY ACCESS. FIRST LOOKS. BEAUTIFUL REMINDERS.

FALL in LOVE with YOUR LIFE, OVER and OVER AGAIN

KOUREE was born from a simple belief:
That life is precious – and so are you. that every lesson - the highs, the lows, and all the beautiful in-betweens is what makes your story beautiful. And that falling in love with your life – as it is, and as it's becoming – is the true treasure.